Did you know? Barry Manilow wrote many famous jingles for companies like McDonald’s, State Farm, and BandAids.

Avery Davis Avery Davis Jun 17, 2022 · 2 mins read
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Barry Manilow is a name that needs no introduction. A songwriter, singer, and composer, he is regarded as one of the greatest music legends of all time. Beyond his world-renowned pop hits and beautiful ballads, Manilow has written many jingles for major companies like McDonald’s, State Farm, and Band-Aids. While his jingles have not achieved the same iconic status as some of his other work, they have played an essential role in popular culture.

Manilow’s career began as a jingle writer, and it was a job that he took very seriously. He saw writing jingles as an art form and believed that the perfect jingle could help a company succeed. Throughout his career, Manilow has written dozens of jingles for companies of all kinds, including Standard Oil and Dr. Pepper. But it was the jingles created for McDonald’s, State Farm, and Band-Aids that are his most memorable.

The McDonald’s jingle created by Manilow is perhaps the most popular out of all his advertising work. The famous “You Deserve a Break Today” has become an iconic tune that people can’t help but sing along to. The jingle was first created in the 1970s and remains an essential part of the fast-food chain’s brand identity.

Another notable jingle from Manilow is the one created for State Farm. The tune “Like a Good Neighbor, State Farm is There” has been etched in people’s minds for generations. This jingle, also created in the 1970s, has been performed in various versions over the years, and it’s still being used today.

Lastly, Manilow’s jingle for Band-Aids, “I Am Stuck on Band-Aid Brand,” was also created in the 1970s. The jingle was used to accompany the release of the adhesive bandages that the company first made in 1920. The tune speaks of the convenience of using Band-Aids and emphasizes their quality.

In retrospect, these jingles may not seem like a significant part of Manilow’s repertoire. Still, they undoubtedly played a crucial role in creating some of the most memorable advertising campaigns in history. The jingles are so famous that they remain relevant decades after their initial creation. This is a testament to Manilow’s talent as a songwriter and his ability to create music that connects with people.

In conclusion, Barry Manilow’s contribution to advertising is, at times, overlooked. Still, the jingles he crafted for McDonald’s, State Farm, and Band-Aids have stood the test of time. They’ve brightened up many people’s days, served as earworms that people can’t shake off, and boosted the brands they represented. Manilow’s jingles have become icons of advertising, and they will undoubtedly continue to resonate with people for decades to come.

Avery Davis
Written by Avery Davis
Unleashing potential with passion and purpose.